Super Lawyers selectees are diverse, uniquely talented individuals who thrive in a variety of practice areas. Because of their success, Super Lawyers selectees oftentimes make headlines for a number of reasons. This could be because of newsworthy cases or important causes they champion. Here are just a few headlines Super Lawyers selectees made in the month of February.
James Wagstaffe- James Wagstaffe of Kerr & Wagstaffe recently won a wrongful termination suit against Biotech Company Bio-Rad for his client, the company's former general counsel Sandford Wadler. Ultimately it was the metadata, information stored about online data, that did it-it was discovered that the company lied about the timing of an employee review never seen by the defendant which was found after computer analysis. Mr. Wagstaffe used his unique approach of story-telling, humor and self-deprecation that has helped him relate to juries over his 35 year career.
Gloria Neuwirth- While still fighting for issues like equal pay and equal representation, womens' rights have come a long way in the legal industry since Gloria Neuworth graduated from Yale Law School in the mid-1950s. Recently she sat down with The Guardian to share her trials and tribulations as a young female attorney navigating her legal career.
Dick DeGeurin- As Robert Durst's case continues, more evidence and witnesses come out of the woodwork, creating an increasing burden on the real estate heir's defense attorneys. One of them, Super Lawyers selectee Dick DeGeurin, was recently tasked with cross-examining a key witness. He spent several hours grilling advertising executive Nick Chavin over key details in the witness's statement to authorities as well as his ties to Durst's younger brother Douglas. DeGeuren helped shed light on inconsistencies in Chavin's testimony.
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Over the past ten years Todd Spodek, founder at Spodek Law Group P.C., has built his law practice into a high-demand New York City trial law firm, based on positive results and high-profile court cases. From Fox News to Entrepreneur.com to Entertainment Tonight Todd relishes the idea of his firm being noticed in a crowded marketplace. We spoke with Todd briefly about his first Rising Stars list selection as well as everything from Instagram to online marketing.
Q: It's not every day you see a law firm with an Instagram account. Why in particular did you decide to explore that social media platform?
A: We are a young, ambitious law firm and I want to be relevant to my clients where they are. Meaning if our clients are going to be active on social media, I want to provide them a vehicle to connect with us.
I think the best way to describe our Instagram presence is kind of an academic, pop culture, legal blog through Instagram. Basically we take topics that people are already talking about on social media and we tie it in with legal commentary. The truth is, not everyone is going to visit Google and type in "DUI". Oftentimes they might type in "Jay Z" and we want to be visible for people who search for things like that as well.
Q: Your firm recently earned a significant award. Can you tell me more about that?
A: This past fall we were extremely fortunate to make Entrepreneur Magazine's 2016 list of America's best privately-owned companies. Entrepreneur invited companies to apply for the award and then be evaluated based on four metrics: impact, innovation, growth, and leadership. The result is the Entrepreneur 360 list.
For a firm of our size, to be recognized nationally like this really reinforces that we are a desired location for professionals to thrive in their career. It was indeed an honor and we hope to be included for many more years to come.
Q: What does it mean to you to be selected as a Rising Stars list selectee in the New York Metro?
A: You know it seems like more and more there are other attorney rating services popping up here and there and not sticking around. The thing that I've always respected about the Super Lawyers business is it's a legitimate, tangible vetting process that has stood the test of time.
The other thing is that past clients and current clients are able to view this achievement and it can be something that distinguishes your firm when it comes to a hiring decision.
Q: What continues to entice you to invest in online marketing with Super Lawyers and FindLaw?
A: We're looking for complex and large-scale cases because that's what we excel at. Ideally our marketing efforts will put my firm in front of a large enough audience that more people will call us for a free consultation to see whether we're the right fit.
By putting my firm in front of more eyes the chance that a prospective client calls us is much greater. Now getting the call is the first step. Obviously from there we need to be able to provide the type of service they're interested in and obtain a suitable result. But if you don't get the call there's no way to accomplish that.
Meaning if you have the best trial team in New York City, but nobody knows you exist what does it matter?
To learn more about Todd and his team at Spodek Law Group P.C., visit their website or follow them on Facebook and Instagram.
In 2017, digital marketing is, of course, critical to the success of your law firm. In order to cast the widest net possible, you need to reach future clients on social media, have a solid body of good client reviews and run a clean, professional website.
Contemporary marketing tactics like those, however, are not the whole story. As noted earlier, an integrated marketing strategy is comprehensive. That means print, a marketing standby by for decades, is every bit as vital to a thriving law firm today as it ever was.
What is it about print that gives it its enduring success?
- Permanence: In this day and age, it can seem as though a social media update is here one minute and gone the next - often replaced by a more current update from one of your competitors. That is not the case with print, which is solid and long-lasting by comparison. Its permanence means it has stamina in promoting your marketing message.
- Quality: Some potential clients are very tactile people. Nicely designed marketing collateral printed on thick, glossy paper stock appeals to them in ways other mediums just do not. This kind of potential client will just not be prompted into action by a radio ad, Tweet or television spot.
- Uniqueness: People will gradually tune out messages over time if they are delivered through the same channel over and over again. Each subsequent message will simply become part of the ambient noise of day-to-day life. That is why reaching out via an unexpected channel can really have an impact. Try to connect with your potential clients through all mediums, but print may deliver the impact you are looking for because it is not an avenue your competitors are utilizing effectively.
- Legitimacy: Printing something does not make it any more true than does sending it out on social media - but it does not always feel that way. For some people, print lends an authority or genuineness to the message being communicated. There is not a law firm in the country that couldn't use some extra gravitas!
Once again, print is not a magic bullet (those do not exist at all in marketing, period) but it has several key characteristics that make it a very powerful and effective component of your law firm's marketing plan.
Are interested in reaching a large, qualified audience with Super Lawyers branded print advertising? Please visit our website to learn more.