Last week, Top of the Rockies, the Colorado chapter of the Society of Professional Journalists, awarded Super Lawyers first and second place in Legal/General Reporting for two features in our 2016 Colorado Super Lawyers magazine.
Firms are spending more time than ever marketing their services to stand out from their peers. But perhaps the easiest and least expensive strategy is to display recognition items in your office to promote your legal achievements.
This year's edition of South Carolina Super Lawyers Magazine features an in-depth profile on Terry E. Richardson Jr. of Richardson Patrick Westbrook & Brickman. Nine years ago, in the same publication, we told the story of Richardson's former partner, the late, legendary Ronald L. Motley, who famously took on Big Tobacco and al-Qaeda's financial backers. An excerpt:
It's been about a year since we relaunched Super Lawyers Magazine with a new, creative look and feel and our readership has spoken. From being much more readable and contemporary to enjoying the shorter, quicker-read articles and newly focused editorial categories the feedback has been overwhelmingly positive.
The featured attorneys in Super Lawyers Magazines are often chosen not only because of their legal excellence, but because of the interesting lives they've led. The 2017 Texas Super Lawyers Magazine - Rising Stars and the 2017 Colorado Super Lawyers Magazine were both released in March and feature young attorneys who are respected across their state's legal industry.
Super Lawyers selectees are often in the headlines for anything from big settlements to high profile criminal cases to awards and profiles. This happens when you're considered by your peers to be one of the best attorneys in your state. Below are just a few of their stories this month.
In 2012 issue of Colorado Super Lawyers Magazine, we published an award-winning oral history focusing on the legal fallout of the tragedy in Littleton. We spoke to six attorneys, including James A. Cederberg, who represented one of the victims; and John M. Richilano, who defended a friend of the shooters. An excerpt:
It's easy to get nostalgic about where you went to school. Those days when you were young and idealistic, working with challenging professors and forging relationships with your fellow classmates. But think about those classmates for a bit. How many of them are you that close to these days? Are any of them practicing law near you?
Maintaining a good reputation is an important part of any attorney's ongoing activities. A positive reputation is often what causes a potential client to seek the services of a specific law firm or attorney. In fact, 88% of consumers stated that a lawyer's "reputation" was one of the top two most important pieces of information they rely when choosing an attorney.*